Privacy & Cookie Policy

Updated: 18 March 2022

Who we are

The Stage is the trading name of Startup Stage Limited, a company registered in England and Wales with ICO registration number ZB316916, whose registered address is at Northcliffe House, 18a/20 King Street, Maidenhead, Berkshire, United Kingdom, SL6 1EF. Startup Stage Limited is the controller of your personal data for purposes of data protection legislation. Startup Stage Limited respects your right to privacy and will process personal information in accordance with the applicable data protection laws.

What is this Notice for?

This Notice explains how we protect and handle the personal data you provide to us. By using our Website, and applying to pitch at The Stage demo day through the Typeform application form, you understand that we may use your personal data as outlined in this Notice.

What information do we collect?

1. When you apply to pitch at The Stage demo day

We may collect your personal data when you contact us or provide us with information through the Typeform application form used to apply to pitch at The Stage. When you apply, we may process your name and contact information, including email address, company details and any other information concerning your application.

2. Information from your device

Cookies help Startup Stage Limited provide you with a good experience when you browse the Website and allow us to improve it.

Our Website has been built using Ltd (Wix), a website builder service. Wix uses cookies to help us analyse how you use the site. The information collected does not include any data that identifies you as an individual but does include other generic information such as your location, browser name and version, your activity on the site including which pages you have visited and at what date and time. You can find Wix’s privacy notice here.

You are able to accept or decline our use of optional cookies through the cookie banner which should open when you visit our Website.

The links below take you to the help sections for each of the major browsers that will tell you how you can manage your cookies:


- Internet explorer

Microsoft Edge 


Safari OS X

Safari iOS



Windows phone

What do we use your data for?


1. Assessing your application to pitch at The Stage demo day

We may use your personal data to assess your application to pitch at demo day. We may also use your data to communicate with you to inform you of the outcome of your application.

Legal basis for processing: Legitimate Interests

1. Improving the website

We may use your personal data for the purposes of testing features, managing landing pages, heat mapping our site, traffic optimization and data analysis and research, including profiling and the use of machine learning and other techniques over your data and in some cases using third parties to do this.

Wix uses device and cookie data in aggregate form so that Startup Stage Limited can understand how users interact with our website and to help us generally enhance the user experience.

Legal basis for processing: Consent (if requested) or Legitimate Interests

1. Aggregate statistics or reporting

Wix may also collect anonymised details about visitors to the website for the purposes of aggregate statistics or reporting purposes for Startup Stage Limited. However, no single individual will be identifiable from the anonymised details collected for these purposes.

Legal basis for processing: Legitimate Interests

1. Disclosures permitted or required by law

Your data will be disclosed where we are obliged to do so by law. We may also disclose your information in order to protect or enforce our rights or the rights of others and for the prevention and detection of crime.

Legal basis for these processing activities: Legitimate Interest or Legal Obligation

What legal basis do we have for processing?

Under the UK GDPR and the EU GDPR, we need to demonstrate a lawful basis for processing your personal data. The legal bases we may use for processing your personal data are as follows.

1. Legitimate Interest

We process your data because it is in our legitimate interests to do so. Where this is the case, we have considered the impact using your information may have on you and limited our use to only what is strictly necessary.

In the case of improving our web services, it is in our legitimate interest as an organisation to ensure that we provide you with the best possible service. This necessitates the use of some browsing data to identify trends and where improvements can be made. We believe that it is within the reasonable expectations of the visitors to our website that we would use their information in this way.

Where we are using this as our legal basis, you are free to contest the decision if you wish by contacting us at the details provided below.

2. Consent

We may process your personal data on the basis of your prior consent. If we require your consent, we will provide you with full details of the information that we would like and the reason why we need it.

Once given, you have the right to withdraw your consent at any point and we will stop processing your data and delete it unless we can demonstrate that another legal basis applies.

3. Legal Obligation

There may be situations where we need to use your information to comply with legal and regulatory obligations or engage in legal claims.

Data transfers outside the EEA

Startup Stage Limited may transfer your personal data that is collected from you to third-party data processors located in countries that are outside of the United Kingdom (UK) / European Economic Area (EEA) in connection with any of the other above purposes.

Please be aware that countries which are outside the UK / EEA and have not been deemed adequate by the UK government and / or EU Commission may not offer the same level of data protection as the UK / EEA, although the collection, storage and use of your personal data will be covered by agreements which ensure that appropriate safeguards are put in place and an equivalent level of protection by the third party when it is processing your data.

Third-party use of information

By submitting an application to pitch at The Stage demo day through the Typeform application form, you permit for details shared on the form, to be shared with Startup Stage Limited's partners, which are defined as the VC funds and other partners listed on the homepage of our Website. You also agree that these partners have the right to contact you, using the details provided via the application form.

Aside from this, and except as described above, Startup Stage Limited will not disclose, sell, rent or otherwise share your personal information to any third party unless you have consented to this. If you do consent but later change your mind, you may withdraw your consent by contacting us at the details provided below.

However, if a third party acquires all (or substantially all) Startup Stage Limited’s business and/or assets, Startup Stage Limited may disclose your personal data to that third party in connection with the acquisition.


We have technical and organisational measures to safeguard and secure the information we collect. For more information on our efforts to ensure your data is held in a secure manner, please feel free to contact us. at


How long do we store your data?

The amount of time we hold your data varies according to the purpose we have for using it. However, we will not hold data for any longer than is necessary for the purposes we collected it, the legal basis we rely upon to process the data, and our relevant legal or operation retention requirements.

We hold data received through the Typeform application form for no longer than 6 years.

Your rights under the UK GDPR / EU GDPR

You can exercise your rights by sending an email to indicating the type of right you would like to exercise and that you are making the request under the UK GDPR and/or the EU GDPR.

Please note that we may seek to verify the identity of the person submitting the request.

Where you are making a request via a third party, we need to be satisfied that the third party making the request is entitled to act on your behalf and may ask that third party to provide evidence of this entitlement. If we are satisfied that the third party has the appropriate authority, we will respond directly to that third party.

1. You can withdraw/revoke your consent for the use of cookies

You are able to accept or decline our use of optional cookies when you visit our Website via the cookies banner.

2. You have the right to access information we hold about you

This includes the right to ask us supplementary information about:

  • the categories of data we’re processing

  • the purposes of data processing

  • the categories of third parties to whom the data may be disclosed

  • how long the data will be stored (or the criteria used to determine that period)

  • your other rights regarding our use of your data


We will provide you with the information within one month of your request, unless doing so would adversely affect the rights and freedoms of other persons (e.g. another person’s confidentiality or intellectual property rights). We will inform you if we are unable to meet your request for this reason.

If we have received a number of requests from you and / or if your request is complex, we may extend this time limit for additional two months and let you know the expected timeframe to process your request.


3. You have the right to data portability

Where the legal justification for our processing of your personal data is based on consent or for the performance of a contract, you have the right to request that data you have provided to us (and not data we may have created about you) be provided to you in a structured, commonly used and machine-readable format or transmitted directly to another controller. We will comply with your request unless we have compelling legitimate grounds for why we cannot comply.

4. You have the right to make us correct any inaccurate personal data about you


5. You can object to us using your data for profiling you or making automated decisions about you

6. You have the right to have your personal data deleted

You can do this by asking us to erase any personal data we hold about you, if it is no longer necessary for us to hold the data for the purpose we collected it. Please note that there may be circumstances where we are legally entitled to retain certain data, for example, in order to comply with a legal obligation or to establish, exercise or defend legal claims.

7. You have the right to object to processing based on legitimate interests

Where the legal justification for our processing of your personal data is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the data for the establishment, exercise or defence of a legal claim.

If you wish to object to our processing of your data where we are pursuing our legitimate interests or those of a third party, please contact us stating the nature of and reasons for such objection.

8. You have the right to restrict the processing of your personal data

You have the right to restrict our processing of your personal data where you believe such information to be inaccurate, our processing is unlawful or that we no longer need to process such information for a particular purpose, but where we are not able to delete the information due to a legal or other obligation or because you do not wish for us to delete it. In such case, we would mark stored personal data with the aim of limiting particular processing for particular purposes in accordance with your request, or otherwise restrict its processing.

9. You have the right to lodge a complaint regarding our use of your data

Please tell us your concerns first, so we have a chance to address them.

If you are not satisfied with the way we have handled your request, you can address any complaint to your local supervisory authority, e.g. the UK Information Commissioner’s Office as directed on their website at

Your data rights under the CCPA

This section of the applies solely to visitors, users and others who are residents of the State of California.

You can exercise your rights under the California Consumer Privacy Act (CCPA) by sending an email to, indicating the type of right you would like to exercise and that you are making the request under the CCPA.

In order to process your deletion and / or access request, we are required by law to collect certain information about you to verify your identity. If, however, we cannot verify your identity from the information already maintained by us, we may request additional information from you, which shall only be used for the purposes of verifying your identity under the CCPA, and for security or fraud-prevention purposes.

You may use an authorised agent to submit a request to us on your behalf if they have written permission signed by you. However, we may require that you verify your identity directly with us and confirm that you have provided the authorised agent permission to act on your behalf.

We shall not discriminate against you because you have exercised your rights under the CCPA.

1. You have the right to be informed

This includes information about:

  • the categories and the specific personal information that we may collect

  • the purposes for collecting that personal information

  • the categories of third parties to whom we may disclose that personal information

  • whether we disclose personal information for business purposes or for commercial purposes that would be considered a “sale” under the CCPA


This information is provided in this Notice.


2. You have the right to access information we hold about you

You may request to access a copy of the personal information we have collected about you during the 12 months preceding the request.

Upon receipt of a valid and verifiable request from you, we shall disclose to you:

  • both the categories and specific pieces of personal information we have collected about you

  • the categories of sources from which the personal information is collected

  • the business or commercial purpose for collecting that personal information

  • the categories of third parties which whom we share that information


You have the right to receive the above twice per year. If we provide the information electronically, it will be in a in a portable and, to the extent technically feasible, readily useable format that allows you to transmit the information to another entity without hindrance from us.

3. You have the right to have your personal information deleted

You may request that we delete any personal information that we have collected from you unless retention of that information is permitted under applicable law.

4. You have the right to opt-out of the sale of your personal information


We do not sell your personal information to third parties.

Children and young people

Our website is not aimed at children. We do not intentionally target, or otherwise process information from individuals who are under the age of 18.

If you are aged under 18, please ask for permission from your parent or guardian before giving us your information or using our websites.

If you are a parent or guardian of a child under 18, please contact us if you are aware that your child has used our websites or otherwise provided their information to us without your consent. We shall delete or otherwise cease processing your child's personal information within a reasonable time.

In accordance with industry best practice guidelines, we may retain your information for a reasonable amount of time to make sure that we do not contact you in the future.

Third-party sites

The website may contain links to other websites operated by third parties. Please note that this privacy policy applies only to the personal information that Startup Stage Limited collect through our website (and Typeform application form) and Startup Stage Limited is not responsible for personal information that third parties may collect, store and use through their websites. You should always read the privacy policy of each website you visit carefully.

Updates to this Notice

We may make changes to this Notice and recommend you check this Notice periodically. We will inform you of material changes to this Notice by email.

Contact Us

If you have any queries regarding how we protect your data or in order to exercise your privacy rights, you may contact us at

Alternatively, you may write to us at:

18a/20 King Street, Maidenhead, Berkshire, United Kingdom, SL6 1EF